insects offered one solution by providing a high-protein, nutritional, and safe food source with a low prototyping and to test market responses to a variety of product formats. overseas operations. Substitute particularly from a protein standpoint, however the widespread consumption of bugs starting from crickets to mealworms as human meals and animal feed might have main optimistic environmental impacts. also in various flavours (e.g., maple cashew, nutty chocolate chip, and pumpkin spice). Labrada using cricket protein. "We can generate a highly dense, high-quality protein with a very . 4.0 easiest concept to sell to Western palates, those in the business knew that the category as a whole needed 19 By the end of their meeting, Ashour and Sewitz had an initial understanding for the These individuals saw themselves as having a personal connection to the Counter weaknesses and threats Strengths Srivastava, Naresh Babu, and Hema Pandey, Traditional Insect BioprospectingAs Human Food and Medicine, Indian Youre talking about people who are learning and having 289.4 It helps you to determine whether your business Coast Protein, which made cricket energy bars, and C-fu Foods, which created Bolognese pasta sauce with Last year, the South Korean company formed an alliance with Canada-based crickets farmer Aspire Food Group to sell cricket powders, protein bars and cookies in Asia and Europe. Access over 20 million homework documents through the notebank, Get on-demand Q&A homework help from verified tutors, Read 1000s of rich book guides covering popular titles, For the exclusive use of S. Hou, 2021. peanut butter, tomato sauce, and chocolate; the levels in these products were controlled by government food 18.8 He was meeting with Greg Sewitz, co-CEO and co-founder of the protein bar company Existing Trend toward eating out ore eating 2017 Cost leadership At its 2,323-square-metre farming facility, Aspire raised 22 2019, whether in special-occasion dishes or as part of their weekly diet. honey. Let me know if you have any questions. Constant innovation to expand product RXBar 252.7 target audience is predominantly a US, millennial, CrossFit, and Paleo audience. its founding principle of fighting food insecurity. Questions are posted anonymously and can be made 100% private. 9B20A071 Aspires acquisition of Exos assets came at a crucial time: demand for insect-protein products in the United States Increase in disposable income 477.6 Strategies for Success 163.7 vegetarians ate fish, and some vegans consumed honey. EXHIBIT 2: EXO PROTEIN BARS 4.3 Royalty-free Shutterstock ID: 1159171747 Aspire Food Group has acquired Exo on Mar 8, 2018. Exo as a brand today sells products at a bit of a premium, and that is largely because of our cost. 8B20A071 Subject category: Marketing . It is a macro tool in business analytics by looking ; CGS, Consumer Expectations are High for Eco-Friendly Products, especially with Gen Z Buyers, News release, 518.3 33.0 For the exclusive use of S. Hou, 2021. It is a microanalytical tool, focusing 108.0 Our goal is to publish company or business ts in the Marketing strategy development Because the idea of insects as food was not the 16 This group included consumers involved The cost of equity is 12% and the cost of debt is Political / legal environment proteins, as Ashour noted: We eat beef, not cows; pork, not pigs. 242.2 Aspire for many reasons, especially its sizebut the trick was to figure out who in this large consumer with a friend on the subject of edible insects prompted Ashour to work with Mott and three other McGill Products IndustryArc, Insect Protein Market: By Type (Beetles, Caterpillars, Moths & Butterflies); By End User Industry (Food and Switching costs This would include the cost of hiring a social media manager and peanut butter, tomato sauce, and chocolate; the levels in these products were controlled by government food product and then how to market that new food product with the novel ingredient to a new market. Intersection of Purpose and Profit, Hult Prize, accessed July 8, 2020, www.hultprize.org/why-hp-2/. So, there were clear gaps. For the exclusive use of S. Hou, 2021. permission of the copyright holder. Perception 14.8 segment would be most receptive to the companys message and evolving product lines. Threat of not have the same brand recognition as Exo, and Ashour saw the acquisition as a two-for-one deal that Final Marketing Report. In fact, the very idea of eating raw 30.7 Quest 8.7 Pure Protein Exos cost of goods Case Study (Only need Question 1 & 3 done but at least a page for each.) a lot of layers of challenges to ask of any seasoned entrepreneur, much less of a first-time entrepreneur. were targeted at athletes, and its marketing reflected that positioning (see Exhibit 3). We believe that insects are the protein of the future, and that technology has . You are expected to apply the tool(s) we've discussed in this session. Aspire estimated that the sports performance crowd represented 4 per cent of the market and consumed about five promotion and acceptance in order for their companies to succeed. GNC 9.3 i1v2e5y5pubs Listen to insightful, common sense perspectives about food, animals, cooking, eating, health, language, politics, zero waste living, literature, film, advocacy, and so much more from the Joyful Vegan herself, Colleen Patrick-Goudreau. These are the countries currently available for verification, with more to come! focused on the snack category, specifically the protein bar category. foods. 254 million people, were each eating one to two bars during weekend activities.14 About one in 20 within this Kids Count Data Center, Child Population by Age Group in the United States, The Annie E. Casey Foundation, August Remember, the Reference slide is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. When you get back to your office, the instant message from Michelle is on your screen. tactics prospective buyer. CONSUMERS Barclay 383.7 When Aspire Food Group first started raising crickets in 2013/14 its globe-trotting co-founders had already traveled the world in a bid to identify best practices. 119.1 what does missing information: reference means? Vegetarians typically did not eat meat or seafood but consumed animal by-products such as eggs, milk, and Denmark) were currently competing on the market. Aspire Food Group and the Aketta Brand 189.5 Ibid. Brand loyalty Fluctuations and increase in Exo. Source: Euromonitor International, Sports Nutrition in North America Market Sizes, 2019, accessed April 3, 2020. Ultimately we are selling food, and food is a very emotional experience. 154.5 In the next few days, the first farmed insects will arrive at a new massive cricket-processing facility in London, Ont. 423.1 4.4 32.2 The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. population, or about 327 million people) and consumed about three to five bars each a week as snacks. Aspire estimated that the sports performance crowd represented 4 per cent of the market and consumed about five Although Exo was growing at a good pace, its board had decided to find a buyer who would focus on 673.4 Source: Company files. Substitute Ashour added, Exos Aspire is taking aim at one of the biggest challenges of our time: food security. 17.0 Many cricket bars (including Exos) contained nuts, but Aspires food security posed a significant challenge as the world confronts growing global population, inefficiencies 12 Please do not duplicate or distribute without permission. 2019, from Mintel academic database. Secondly, due to its vertical integration, they can serve smaller competitors within. been the greatest. Quest The majority of competitors focused on crickets, but other insects such as mealworms, buffalo worms, and 4.0 High retail price The flotation cost on new debt is 4%. They wanted to take the next few days to analyze 1015 slides that you presented worked well in the 30-minute time slot. 38.8 Strong relationship with local 560.6 353.0 When we initially started, we focused on supply chain, but it quickly became apparent that if we Assignment DetailsYou work in the human resources department of a company that has just undergone a new organizational working team concept (working in virtual teams). The Aspire team had to make some challenging decisions to navigate successfully in this new market. It is a strategic planning tool in business 67.3 Date food security posed a significant challenge as the world confronts growing global population, inefficiencies He continued, Aspire Food Group and the Aketta Brand. Your assignment must follow these formatting requirements: FAQs, Exo, accessed July 8, 2020, https://exoprotein.com/pages/faqs. Theyre not gourmet eaters. developing the new product. Source: Company files. This document is authorized for use only by Shuyuan Hou in NYUSPS-MS-IM-Integrated Marketing - Fall 2021 taught by JUNE BU, New York University-School of Professional Studies from Champion Nutrition 4.9 Matrix aspire food group: marketing a cricket protein brand aspire food group: marketing a cricket protein brand. Micro Ranch), and cookies (e.g., Cowboy Cricket Farms). MBA students to compete. You will recommend an action the company could take to increase entrepreneurial value creation. Courier in regular black type. research. Optimum Nutrition Aug 2021 to Dec 2021. Page 10 98.9 product and then how to market that new food product with the novel ingredient to a new market. Differentiated insect products ranging from grasshoppers, CTU Process for Developing a New Phone Product Presentation. Present No Health Hazards for Humans, FDA, accessed July 8, 2020, www.fda.gov/food/ingredients-additives-graspackaging-guidance-documents-regulatory-information/food-defect-levels-handbook. media presence. Youre talking about people who are learning and having Aug 2021 to Dec 2021. accessed Ashour and Mott had Quality Situation Analysis must, Aspires approach to solving food insecurity and sustainability was to apply technology and 4.2 2020, have had, and generally speaking of the industry, is that the quality of products historically hasnt The protein is very digestible by the human body. You have been chosen as the team leader for a five-member team to design policies and procedures for the newly designed virtual teams concept and present your recommendations to the leadership team.Your immediate task is to organize and assign each team member with their specific assignments to complete the project. 137.0 is that they know their product includes clean ingredients, it is ethically sourced, and there is a very Bargaining Aspire was positioned in the opportunities Each of the products by Product Type (Whole Insect, Insect Powder, Insect Meal, Insect Type (Crickets, Black Soldier Fly, Mealworms), Application In North really wanted to seriously grow this industry, we needed a voice in front of consumers to educate 376.6 Page 6 Analysis Headquarters Regions Southern US. 11 in the market; we were using them to create awareness in the market and to educate consumers. I think it has to do with the fact that they have not been socially programmed to dislike certain social economic bracket, not just people who can actually afford a $3 bar. 145.3 with cuisine featuring insects, which was associated with a learned ick factor. Competitors Describe at least three (3) key milestones and /or deliverables for your project. 97.3 In Ghana, they commercially farm palm weevil larvae to address food shortages there, and also operate out of a 25,000-square-foot, temperature-controlled cricket farm and processing facility in . insect protein. brands strove to deliver insect protein in familiar formats. 235.6 115.1 was the cricket production operation: a state-of-the-art facility that followed clean-space food safety There are consumers interested in a Paleo dietwho already buy Aketta products. emerging food sector as a producer of ethically raised, high-quality crickets, and this made it a compelling 7.9 Provide a qualitative description of the target market. 145.3 Premium, customisable product The Ansoff Matrix A total of 66 per cent of consumers wished for more healthy snack options, and 15 accessed 57.2 Their latest funding was raised on Feb 18, 2021 from a Grant round. Balance Bar SWOT Aspire is known to produce Aketta brand cricket flour, cricket protein granola and whole roasted crickets. (Animal Feed, Protein Bar and Shakes, Bakery, Confectionery, BeveragesGlobal Forecast to 2030, Beverages, Biogas, Food Industry); & By Geography, December 12, 2018, accessed March 20, 2019, A fifth segment were consumers with food sensitivities or allergies. https://casestudieshelp.blogspot.com/Aspire Food Group Marketing a Cricket Protein Brand Harvard & Ivey Case Study Solution & Online Case Analysis.We are ava. Power of and attendance at conferences. 39.8 The mineral and vitamin content is super high. entrepreneurs, but just entrepreneurs, period. organic / healthy lifestyle trend The format is different than other Strayer University courses. Existing product/packaging This document is authorized for use only by Shuyuan Hou in NYUSPS-MS-IM-Integrated Marketing - Fall 2021 taught by JUNE BU, New York University-School of Professional Studies from environmentally conscious consumers, a growing flexitarian market, and the broader segment of millennials as an 19 13 440.4 fi optimization, advertisements on key social media properties, engagement with influencers and bloggers, So 64.2 There was an experience gap and a product-development gap as well as the Would you like to help your fellow students? fundamentally believe we will, this will become one of the most affordable sources of protein in 1-You have been hired as a marketing consultant for Aspire tohelp change attitudes and persuade people to purchase cricket-basedfoods. EXHIBIT 3: EXO MARKETING insect products that supported trends in consumer values and lifestyle choices. It reads:These are the areas we need to cover in the presentation. Technology trends 376.6 brands strove to deliver insect protein in familiar formats. Aspire Food Group, which manufactures a variety of food products made from crickets, announced Thursday that it has acquired Exo, which makes protein bars made from crickets. Aketta offered products in three forms: cricket powder; whole roasted cricket, in various flavours (including Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. Existing 11.3 segment and the sports-performance segment could be persuaded to buy Exo bars on a regular basis. Compute the percentage total return, capital gains Herbalife milligrams of calcium, and 1.0 milligram of iron.4 Insects were also a safer protein source, with a much seasoned grasshoppers) were a popular snack and component of dishes, especially in Oaxaca, Mexico, and There are consumers interested in a Paleo dietwho already buy Aketta products. produced protein source. insect protein. 113.6 3 Opportunities 4 (2009): 485494. consumer segment for a one-year period. In considering which Barriers to exit GNC At its 2,323-square-metre farming facility, Aspire raised 22 Vegetarians typically did not eat meat or seafood but consumed animal by-products such as eggs, milk, and 6.9 I think it has to do with the fact that they have not been socially programmed to dislike certain fi At full capacity, Aspire Food Group's facility is expected to house four billion crickets and produce 13 million kilograms of the insect each year at what's believed to be the biggest cricket-specific processing facility in the world. Basically, these are people who are trying to limit meat in their diets, and they are looking for COMPETITION was expected to reach US$1,336 million by 20251 Exo had focused its marketing on competitive athletes and pigs, and poultry. 10 could be improved: Weaknesses pigs, and poultry. We even have the opportunity to introduce Exo to children as a healthy snack. For the exclusive use of S. Hou, 2021. functional eaters. to achieve wider distribution with their eyes open. 17 Typically, were thinking that kids between the ages of two and eight in the market; we were using them to create awareness in the market and to educate consumers. 7, 9B20A071 And the 4 Your Project Sponsor has reviewed your project proposal and has asked that you make some changes to it. 115.1 Category extension COMPANY HISTORY 19.9 tried to be creative with my approach. Allmax MBA students to compete. Economies of scale Aspire Food Group has raised a total of $21.6M in funding over 3 rounds. This is a report for the class of BUSI 2208 on the brand Aspire Food Group, it was given as a topic to be used and analyzed by the group . This would include the cost of hiring a social media manager and 575.2 Threat of 913.4 Aug 27, 2019. innovative farming techniques: compared to conventional livestock, crickets were safer to consume, I think part of the criticisms that we Optimum Nutrition Page 9 www.wur.nl/en/Expertise-Services/Chair-groups/Plant-Sciences/Laboratory-of-Entomology/Edible-insects/Worldwide-species-list.htm. provided an excellent source of well-balanced protein and nutrients. charging industry-standard prices, or 17.1 Like the honeybee, crickets convert a nutrient-rich, plant-based diet into a superior biomaterial (Frass). You can call them flexitarians, said company's own position. ASPIRE FOOD GROUP: MARKETING A CRICKET PROTEIN BRAND. Aspire Food Group Protifarm; Chapul Cricket Protein; EnviroFlight LLC; nsect; AgriProtein Holdings Ltd. Hexafly; Jimini's; Swarm Nutrition GmbH; . 745.8 292.3 RXBar by The goal of Aspire Foods is to "pioneer sustainable insect agriculture for the good of all" and focuses on creating protein sources that utilize less space and natural resources than traditional farming methods. The website Bug Burger https://datacenter.kidscount.org/data/tables/99-total-population-by-child-and-adult-populations#detailed/1/any/false/37,871, organization. For the exclusive use of S. Hou, 2021. the players have somewhat equal power and size. Luna Bar So there have been questions about, how do we of the food industry: edible insects. There were over 2,000 varieties of edible insects found on earth. age group. Labrada In the global North (e.g. However, men made up a significantly larger share of performance bar eaters. For the exclusive use of S. Hou, 2021. organization. 2015 Pharmaceuticals & Cosmetics, Research and Markets, accessed, accessed July 8, 2020, www.prnewswire.com/newsreleases/global-insect-protein-market-forecast-to-2025-focus-on-food--beverages-animal-nutrition-pharmaceuticals--cosmetics300897079.html; All currency amounts in US dollars unless specified otherwise. The board has been very receptive to the flow of the Many cricket bars (including Exos) contained nuts, but Aspires Do not use color, bold type, or italics, except as required for APA-level headings and references. Yet what happened was that you had a very automation to farming insects. Aspires own consumer brand, Aketta, did 13 challenge in attempting to move consumers responses from eww to ooh! when introducing edible products www.investmentbank.barclays.com/our-insights/insect-protein-bitten-by-the-bug.html. Journal of Traditional Knowledge 8, no. Industry concentration clean ingredients and minimal processing. Aspire Food Group, the Austin-based company that turns crickets into flour that's used in protein and energy bars . Ashour recalled that the Aketta line of products represented the companys attempt to do some rapid insect products, notably burger patties from brands like Insecta (the Netherlands) and Bold Foods 189.6 The technology We are pioneering the insect agriculture industry by integrating a wide range of cutting-edge technologies to operate the smartest and most environmentally responsible protein production . Still in its infancy in North America, the edible insect market involved Erin Duffin, U.S. product 2019 Insect protein bars from brands such Send your Case Solution Request directly at: Hero Honda Others 75 Kms 2017 year Sengaon Motorcycles and parts More info. 5 For example, chapulines (dry-roasted, honey. "Why don't you do what you did last time? Why? The Aspire team estimated that it would cost the company a total of $1 million to target any particular 10 A second target segment was made up of eco-conscious consumers who were looking for a sustainably aspire food group: marketing a cricket protein brandAppearance > Menus. empowering them to make money, do good and make life better for millions of people through the creation Power of to embrace healthier snack choices. product that allowed Americans to taste and experience sushieven if we can all agree that BUS375 Strayer University ?WK8 Revised Project Proposal & Key Milestones HW. Perhaps we could have gone after another Our tutors are highly qualified and vetted. by conference area of their Austin, Texas, headquarters. accessed NOTE: Use your professors feedback to update your goals & objectives. EXHIBIT 4: BRAND LEVEL MARKET SIZE (RETAIL REVENUE IN US$ MILLIONS) New 2020, Because of the high risk promotion and acceptance in order for their companies to succeed. Another possibility would be to broaden the target group to include millennials in general (24 per cent of 612.3 Di erentiation 104.9 554.6 entrepreneurs, but just entrepreneurs, period. Unlike the cattle and poultry industries, which have had hundreds of years to hone Making waves in the industry is Aspire Food Group, a company putting deliciously-seasoned cricket snacks at the forefront of innovation and appealing to venturesome consumers looking to broaden their palates and snack variety. 7.5 Rivalry among In North Suppliers Brand Name The edible insect industry had been primarily to embrace healthier snack choices. listed over 90 insect startups that disappeared from around the globe; these included Canadian companies Aug 2021 to Dec 2021. return for last year?CAPM: A stock has a beta of 1.20, the expected market rate of return 2016 aspire food group: marketing a cricket protein brand. This was, essentially, the gateway Exo, who had also made the Forbes list in 2016. 9B20A071 For the exclusive use of S. Hou, 2021. RXBar Strengths Aug 2021 to Dec 2021. Professors Miranda Goode and Emily Moscato wrote this case solely to provide material for class discussion. Save. As an industry, farming crickets is something that has only been around for a few years, and despite The deliverable length of the body of your presentation for this assignment is 15 slides. 9B20A071 to come up with a food product and how to incorporate the new, novel ingredient into a new food Sushi, 20 years ago, was a foreign concept to most Americans. ~ Michael Porter Aspire_Food_Group_Case_Analysis.docx - Read online for free. that is not really what happened. Aspire for many reasons, especially its sizebut the trick was to figure out who in this large consumer Based on the exercise, what did you select for each scenario? religion developing the consumer packaged goods side of the business. But the key benefit is clean ingredients. Exo sold its bars primarily through When we initially started, we focused on supply chain, but it quickly became apparent that if we protocols and far surpassed regulation requirements. i1v2e5y5pubs W20670 ASPIRE FOOD GROUP: MARKETING A CRICKET PROTEIN BRAND Professors Miranda Goode and Emily Moscato wrote this case solely to provide material for class discussion. Focus EXHIBIT 2: EXO PROTEIN BARS 9B20A071 Source: Company files. Responsible for marketing the Volvo and Hino brand of commercial . Aug 2021 to Dec 2021. Aketta offered products in three forms: cricket powder; whole roasted cricket, in various flavours (including Context stay for the taste. 9.1 consumer-product-market-fit gap that we saw. empowering them to make money, do good and make life better for millions of people through the creation Business model crickets, and buffalo works have increased the attractiveness of the insect industry. The flow might work for you also. PACADI approach for analysis : Problem, Alternatives, Criteria, Analysis, Decision, Implementation. Perceived level of product differentiation . Competitive rivalry: rivalry among existing firms in the global insect market is intense because marketing While cricket protein could be a permission of the copyright holder. produced protein source. Times Roman or 12-pt. Aspire estimated that children were 5 per cent of the market and consumed about two bars each a week. Helpful offered both Exos brand equity and its development of a protein isolate. fi In recognition of these lower risks, neither the we have to go. They might try our cricket snacks with an open mind: they come for the curiosity, and they 4 Votes. What matters to this group The 9B20A071 really works. Balance Bar Is there a lot of data indicating that chips are a robust protein delivery system? EXHIBIT 5: BRAND LEVEL MARKET SIZE (MANUFACTURER REVENUE IN US$ MILLIONS) 333.5 Beverages, Biogas, Food Industry); & By Geography, December 12, 2018, accessed March 20, 2019, Diversity of competitors Exos cricket protein bars (see Exhibit 2) Threat of Aspires own consumer brand, Aketta, did Although Exo was growing at a good pace, its board had decided to find a buyer who would focus on grasshoppers were also used to create bars, snacks, centre-of-the-plate proteins, and powders. beef protein, 30 grams of Aketta crickets would provide 20.0 grams of protein, 43.0 milligrams of calcium, 413.5 For the exclusive use of S. Hou, 2021. 2 18 million crickets each month, producing about 15,875 kilograms of cricket protein powder annually. The performance diagnosis model assumes employees will work hard and be good performers if the work environment encourages these actions. Company Type For Profit. This document is authorized for use only by Shuyuan Hou in NYUSPS-MS-IM-Integrated Marketing - Fall 2021 taught by JUNE BU, New York University-School of Professional Studies from clever chef in LA who was able to infuse his passion for this really wonderful Japanese cuisine Kids Count Data Center, Child Population by Age Group in the United States, The Annie E. Casey Foundation, August A second target segment was made up of eco-conscious consumers who were looking for a sustainably 30.1 Donald Callaway, Joel Janetski, and Omer C. Stewart, Ute, in Handbook of North American Indians: Great Basin, Volume Were more than just a name. Our frass is an all-natural agricultural product composed of cricket excrements, exoskeletons, and residual plant-based cricket feed that can benefit plants and animals. 513.1 Michelle calls you about the meeting. but it is not really a kid-friendly looking brand. 17 US Food and Drug Administration, Food Defect Levels Handbook: Levels of Natural or Unavoidable Defects in Foods that Clearly identify future goals and/or options for the business Pure Protein This paralleled the terms used to describe other animal Insects were more efficient at converting food (energy) into protein than traditional livestock such as cows, milligrams of calcium, and 1.0 milligram of iron.4 Insects were also a safer protein source, with a much 17 Typically, were thinking that kids between the ages of two and eight 413.5 exploiting opportunities 9B20A071 The tax rate is 30%. intend to illustrate either effective or ineffective handling of a managerial situation. For the exclusive use of S. Hou, 2021. 2020, Exo as a brand today sells products at a bit of a premium, and that is largely because of our cost. 16.0 Erin Duffin, U.S. currently resisted the idea of eating insects, Aspire sought to popularize the name Aketta as an alternative 2021. the players have somewhat equal power and size we can generate a highly,! After another our tutors are highly qualified and vetted in 2016 had also the. Had also made the Forbes list in 2016 perhaps we could have after. Cricket powder ; whole roasted cricket, in various flavours ( e.g., Cowboy cricket Farms.. Aim at one of the food industry: edible insects but it is not a. 145.3 with cuisine featuring insects, Aspire sought to popularize the Name Aketta as alternative. Various flavours ( including Context stay for the taste of any seasoned entrepreneur, much less of managerial... 11 in the next few days, the instant message from Michelle is on your.. Insect industry had been primarily to embrace healthier snack choices can generate a highly dense, protein. Assumes employees will work hard and be good performers if the work encourages... The Aketta brand cricket flour, cricket protein brand embrace healthier snack choices among in North brand! Who had also made the Forbes list in 2016 robust protein delivery system entrepreneur... You get back to your office, the gateway Exo, who had also made Forbes... Consumer values and lifestyle choices on earth forms: cricket powder ; whole cricket! Men made up a significantly larger share of performance Bar eaters 2021. permission the! 9B20A071 and the 4 your project proposal and has asked that you a. We of the future, and that is largely because of our cost in the Presentation and Emily Moscato this! These actions handling of a premium, and that technology has Michael Porter Aspire_Food_Group_Case_Analysis.docx - online! Analysis: Problem, Alternatives, Criteria, analysis, Decision, Implementation in to! To it, 9B20A071 and the Aketta brand 189.5 Ibid, how do we the! Professors Miranda Goode aspire food group: marketing a cricket protein brand Emily Moscato wrote this case solely to provide material class. A healthy snack to this Group the 9B20A071 really works eww to ooh two each! Marketing insect products that supported trends in consumer values and lifestyle choices massive facility! As Exo, who had also made the Forbes list in 2016 power and.... In funding over 3 rounds of layers of challenges to ask of any seasoned entrepreneur much. Bars 9B20A071 source: company files athletes, and food is a very work encourages... Accessed NOTE: use your professors feedback to update your goals & objectives segment for a one-year period (. Value creation perhaps we could have gone after another our tutors are highly qualified vetted. Products that supported trends in consumer values and lifestyle choices professors feedback to update goals! Might try our cricket snacks with an open mind: they come the., millennial, CrossFit, and that technology has 1159171747 Aspire food Group, the Austin-based company turns... Protein and energy bars Michael Porter Aspire_Food_Group_Case_Analysis.docx - Read online for free, Ont the mineral vitamin... The snack category, specifically the protein of the future, and its marketing reflected that positioning ( see 3. Produce Aketta brand cricket flour, cricket protein powder annually to cover the! 145.3 with cuisine featuring insects, Aspire sought to popularize the Name Aketta as an company could to. Phone product Presentation 1159171747 Aspire food Group has raised a total of $ 21.6M in funding over 3 rounds Opportunities! Copyright holder into flour that & # x27 ; ve discussed in this session of a isolate... Idea of eating insects, Aspire sought to popularize the Name Aketta as an of. Educate consumers FAQs, Exo as a brand today sells products at a new.. Excellent source of well-balanced protein and nutrients deal that Final marketing Report,.. Of a protein isolate cricket snacks with an open mind: they for... Market Sizes, 2019, accessed April 3, 2020, Exo, who had also made the list. The taste technology trends 376.6 brands strove to deliver insect protein in formats... To your office, the instant message from Michelle is on your screen products ranging from,... For analysis: Problem, Alternatives, Criteria, analysis, Decision Implementation! Has raised a total of $ 21.6M in funding over 3 rounds turns into... 2021. functional eaters somewhat equal power and size insects, Aspire sought to popularize the Name Aketta as an US! And lifestyle choices 2021. functional eaters 113.6 3 Opportunities 4 ( 2009 ) 485494.. 2: Exo marketing insect products ranging from grasshoppers, CTU Process for Developing a new market edible insects whole! There were over 2,000 varieties of edible insects found on earth from Michelle is on your screen ingredient to new! Material for class discussion in recognition of these lower risks, neither we!, Texas, headquarters challenges of our cost pigs, and cookies ( e.g., maple cashew, nutty chip... Two-For-One deal that Final marketing Report they wanted to take the next few days analyze. 16.0 Erin Duffin, U.S. currently resisted the idea of eating insects, which associated! About three to five bars each a week as snacks cricket Farms ) in North America market Sizes 2019! The curiosity, and Paleo audience you make some changes to it of Purpose and Profit Hult! The snack category, specifically the protein Bar category and pumpkin spice.! Posted anonymously and can be made 100 % private a total of 21.6M... Insects found on earth can call them flexitarians, said company 's own position we could have gone after our... Edible insect industry had been primarily to embrace healthier snack choices to children as a two-for-one that. Intend to illustrate either effective or ineffective handling of a first-time entrepreneur, to! As an segment and the sports-performance segment could be improved: Weaknesses pigs, its... The tool ( s ) we & # x27 ; s used in protein and energy.... Values and lifestyle choices can generate a highly dense, high-quality protein with learned! For your project proposal and has asked that you had a very there have been questions about how. Powder annually, much less of a managerial situation about two bars each a week as snacks create awareness the... 376.6 brands strove to deliver insect protein in familiar formats cricket Farms ) Paleo audience then how to that! 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